@article{albertini:hal-00913786, TITLE = {{'' Le marketing int{\'e}gr{\'e} en TPE : pr{\'e}sentation et premi{\`e}res retomb{\'e}es de la m{\'e}thode du '' parler courant client '' (PCCL)}}, AUTHOR = {Albertini, Therese and Fabiani, Thierry}, URL = {https://univ-corse.hal.science/hal-00913786}, JOURNAL = {{Revue Internationale PME}}, PUBLISHER = {{Editions Management et Soci{\'e}t{\'e} (EMS)}}, VOLUME = {25}, NUMBER = {2}, PAGES = {pp. 41-75}, YEAR = {2013}, MONTH = Jun, KEYWORDS = {marketing int{\'e}gr{\'e} ; TPE ; parler courant client}, HAL_ID = {hal-00913786}, HAL_VERSION = {v1}, }